When you’ve set up your social media page, you’ll want to start creating content. There’s no point in creating your business’ page on social media and then not posting – you could be losing out on a huge amount of engagement and new clients if you don’t actively post content to your profile. 

 

If you’re struggling for ideas and need some help to get you on the right track so you can begin posting the ideal forms of content on your social media, here are a few tips.. 

 

Keeping on top of your insights on social media is important if you want to see growth across your platforms. Insights help you to plan and modify your content so that you’re getting the best results from your social media marketing campaigns. Facebook provides you with detailed insights across a range of important elements. 

 

If you’re not currently looking at your insights and using them as a guide in order to have a successful business page, here are some reasons why you should start. 

 

Instagram Reels offer anyone the chance to create fun and engaging videos to share with their friends or anyone on Instagram. Reels are 15-60 seconds, multi-clip videos that can have sound, effects, and music added to them. 

 

Reels is a feature created by Instagram and is becoming an integral part of Instagram’s business model. Reels provide you with an opportunity to be creative while being relevant. It’s a quick and convenient way to engage your audience and deliver your message. Instagram Reels also provide visibility for your account as they’re just another way to reach your target audience, more importantly users will be able to view and share them for a longer period of time. 

 

A public Reel will appear in the explore tab, sharing your content to many users outside your following. The explore tab is used to discover new brands and content, with more than 70% of users following at least one brand on the platform. Reels will also appear on the pages dedicated to the songs, the hashtags or the effects added in the video. 

 

 

If you’re looking to make your central business platform LinkedIn, you’ll be able to have the opportunity to create articles that express your opinions, expertise and knowledge to your connections and others interested in topics within your industry of choice. 

 

Articles on LinkedIn are like standard blog posts that you may post on your website. They can give your audience a closer look at your industry, allow you to explore features of a new product or service you have on offer or can simply be a place for you to re-post any blogs you have on your website as a LinkedIn article. 

Here are the benefits of LinkedIn articles, and how you can start writing them. 

 

In the last year, video content has started making a huge impact on social media. Apps such as TikTok have given new life to a once formulaic, algorithm-based cycle that saw many businesses lose or find it difficult to get views online. By 2022, online videos are likely to make up 82% of all consumer internet traffic, which is 15 times higher than in 2017. Therefore, now more than ever is the time to start developing video content for your business. Here are just some of the reasons why you need to start producing content in 2022. 

 

If you’ve never created any video content before, the process may feel daunting. But you don’t need fancy equipment or editing software to make your videos creative, innovative and the go-to source for consumers in your industry. Long-form video content like we see on YouTube doesn’t always have to be the only option available either, with Instagram reels and TikTok allowing you to create videos under a minute that gain large amounts of engagement, reach and impressions. You want to keep the viewer engaged, and they’ll move on quickly if they’re not impressed with what you’re showing so don’t be afraid to experiment at first with how your content is produced. You should keep it in line with your brand values and reputation on other social media as this will create a consistency across platforms. 

 

 

Posting on social media is a good way to build brand awareness, but if you’re not getting any engagement from your followers, you may have to review the content you’re posting. 

 

Building your engagement can be a gradual process over time, as the larger your follower base gets the more engagement, you’re likely to receive. 

 

Here are some top tips on how you can increase your social media engagement. 

 

 

 

In the last year, video content has started making a huge impact on social media. Apps such as TikTok have given new life to a once formulaic, algorithm-based cycle that saw many businesses lose or find it difficult to get views online. During 2022, online videos are likely to make up 82% of all consumer internet traffic, which is 15 times higher than in 2017. Therefore, now more than ever is the time to start developing video content for your business. Here are just some of the reasons why you need to start producing video content in 2022.